The secret is that . . .
Cat grooming is not for the cat.
Cat grooming is for the owner.
Things I see after I finish grooming a cat . . .
Owners breathing in the clean smell of their cat’s fur.
Owners ruffling the soft fur of their beloved cat.
Owners able to let their cat snuggle with them, without fear of being scratched by overly long claws.
It’s the simple things in life that give the most pleasure.
(Note. Grooming isn’t just for the owner. Many cats do need help staying clean. They certainly can’t trim their own claws.)
Remember when dog walkers were rare? Even in New York, they were rare.
Then, kaboom! they were everywhere.
Everyone is a dog walker, has a dog walker, or knows a dog walker.
Craigslist NY is split between dog walkers and apartment listings, with a few other listings.
That’s what’s going to happen with cat grooming.
Cats are living longer. Most cats live inside now. Owners take the time to learn about them. It’s like what happened with dog owners and dogs. MAJOR changes in how we live with cats have already happened.
A lot of my customers are younger than you’d expect them to be. They’re already living with the new way of treating cats. This is all they’ve ever known. Of course they’re grooming their cats, or if they’re not, they’re aware of their cat’s grooming needs.
Remember when New Yorkers left their dogs alone for 8 hours? That was normal for the time. Now there are play-dates, walkers, schools and social centers. That is normal for today.
Monthly cat-grooming sessions will be the “new normal”, just like daily dog walking visits became the “new normal.”
If a veterinarian or veterinary technician tells you cats don’t need to be groomed, ask “What about fat cats who can’t clean? What about sick cats? What about 20-year old cats? What about Persian cats? What about shedding season? What about claws growing into paw pads?”
Veterinary professionals have so much to offer, but they are not who I go to for questions about quality-of-life care. Grooming improves the quality of life for owners and pets.